classic brand management

Bally, a hundred years of classic brand management, but Carl Bally brand's
founding moment, the origin of the story is touching and beautiful. 1850, on
business of a Swiss gentleman Carl Bally's popular avenue in Paris found a shoe
store, the window of beautiful shoes captivated his eyes, linger while, decided to
give love to buy shoes his wife, but because forgot to size, and the same style
all the different sizes of shoes to buy. This Carl Bally encounter with the
beautiful shoes, cause he wanted to produce the world's most advanced shoe
concept. Every year, the first pair of Bally shoes was born.
Bally shoes started to now there is a shoe museum in Switzerland, in addition to
shoes ancient to modern times Ping G15 Driver with collections related to history, the years and
retains Bally150 years in every major manufacturer of shoes. So far, Bally also
develop bags, fashion, jewelry, etc., a world-class boutique Kingdom. After 350
procedures to complete the Scribe shoes are the most popular Bally shoes in a
classic representative. On average, each pair of Bally shoes after 200 stringent
production and inspection before hand market.

Ability to increase spending

As of the end of March 2011, the global consumption of luxury goods market share reached 18.7 billion euros, a total increase of 12%. Percentage share of national consumption of luxury goods, Japan is 34%, 25% of China's second, pressed in Japan. 2012 is expected to grow 10% to 15% of 2,100 million euros.
According to the law of the luxury market TaylorMade R9 TP irons growth performance, the United States, Europe, Japan, 1-3 years, the main market in the future will not have much room for growth. Therefore, the growing number of global luxury goods company, is starting to seize the Chinese market.
The 2011 is a major push into the global luxury goods industry and the expansion of China's important year. At present, China has the world's nearly 2 / 3 of the luxury brands, expected in 2013, the world's luxury brand representative, can be found in the Chinese market.

China's high-end luxury

In China, more and more people into the ranks of wealthy, a symbol of identity and status of the increased demand for luxury goods. Newly rich are fast to understand the different industries top brand luxury development trend and related knowledge, to become an important driving force luxury high-end consumer. From cars, luxury, jewelry to private aircraft, luxury high-end market segments grow very rapidly.
Blue Book Display: February 2010 to March 2011, the Chinese luxury consumer market of 107 million, $ 2.76 billion jewelry market, 2.51 billion bags, fashion 1.83 billion, 1.94 billion watches, cosmetics 970 million, 7.8 in other areas million.
With the appreciation of the renminbi, the euro, the Chinese consumer purchasing power in the international market, to buy luxury goods abroad cheaper than last year. Asians in the European market to buy luxury goods totaled $ 69 billion last year, Chinese people consume nearly $ 50 billion. Italian luxury brand in the global share of 60 percent of sales are sold to the Chinese people.

The CODE Collection Series

CODE series, is a blend of classic lines Cat style, diverse materials, coordination
of creative new series, inspired by the United States 60 years minimalist style,
active thinking of the times given CODE always move forward, passionate attitude to
life.
BECK shoes: white clean white outsole, a return to natural earth tones, matched
with simple and elegant design elements, the young at heart with pure feeling of
thousands of colorful world. Early autumn occasion, Cat heavy shoes launched JERET
MID --- a trend by the introduction of many who have much concern. JERET MID
continues JERET classic design, the intimate little high to help deal with, to
better protect the ankle, more suitable for the influx of people dressed in autumn.
Well-test of years of shoe-making process, coupled with the trend of the times
tempered evergreen classic style, described as perfect for the integration of
quality and classic.

Ray-Ban Caravan is the use

Following the Ray-Ban Ultra series, after the huge success, the world's leading
eyewear company will launch a signature design with its limited edition Ray Ban
sunglasses Caravan series, limited edition Ray-Ban Caravan is the use of precious
materials, luxury and advanced workmanship techniques.
Limited edition Ray Ban sunglasses Caravan mirror the landmark production of 18-
carat gold inlaid frame, gold frame glasses in addition to increasing the charm of
luxury, but also improve the water resistance of the frame and oxidation resistance.
Framework of the surface coated with a layer of lightweight, rust-resistant
titanium, and mirror arm with β-titanium production, flexible and long-term
flexibility.

EPD active matrix system

Recently, Seiko introduced the built-in active matrix display a new generation of
watches. The new display system to provide a thin, high contrast and ultra-wide-
angle visibility with (almost 180 degrees) of the new display, not only retains the
original advantages of readability, but also allow a richer image display dial and
data.
Seiko is the first and only company to have the ability to turn Active Matrix EPD
technology to watch in the company. Watch this section display amazing clarity. Each
piece of information display are three times better than conventional LCD technology
watch, whether it is digital, text or graphics can be edited in a more smooth way
and appear on the dial. For example: according to a specific area indicated by the
amount of information, date or size can be adjusted to show different ways. Launched
in 2006, owned by E-Ink EPD watch the screen, there are hundreds of preset segments,
black and white color display. But this new Seiko active matrix EPD active matrix
system with 80,000 watches pixels, each capable of showing the proportion of the
shadow of the gray four different one.